Customer Relationship Management

This one-day course will help you introduce the different facets of Customer Relationship Management (CRM) to participants and show them how to identify who their customers really are, analyse the key components of CRM, and understand how it integrates within an organisation.

This course will help you teach participants how to:

  • Develop an understanding of the terms and benefits of CRM on a company’s bottom      line.
  • Analyze the different components of a CRM plan.
  • Develop their checklist for readiness and success in CRM.
  • Identify how CRM creates value for organizations and customers.
  • Identify developmental roles that have the greatest impact on CRM.